the australian financial review reports the latest news from business, finance, investment and politics, updated in real time. it has a reputation for independent, award-winning journalism and is essential reading for the business and investor community.
Global Rank: 7,581/ -797
Country Rank: 148/ -18
Country: Australia
Category Rank: 15/ =
Category: news and media
Domain: Created by CSC Corporate Domains, Inc. in 1997-06-03
  • Total Visits

    11.7M

  • Bounce Rate

    69.87%

  • Pages per Visit

    1.6

  • Avg Visit Duration

    00:01:35

afr.com Ranking
Check if your rankings have improved or worsened over time. Over the last three months, afr.com's global ranking has decreased from 6,000 to 7,581.
afr.com Traffic and Engagement
Website engagement metrics measure how much your website visitors are interacting with your website and online brand. afr.com's traffic has decreased by -5.5% compared to last month.
Traffic & Engagement Last Month
Total Visits
11.7M
Last Month Change
-5.5%
Avg Visit Duration
00:01:35
Bounce Rate
69.87%
Pages per Visit
1.6
afr.com Webpage Information
Page Title: Financial Review - Business, Finance and Investment News | afr.com
Keywords: -
h1: 1
h2: 47
img: 45
script: 29
afr.com Audience Demographics
Understanding social media demographics will help you fine-tune your marketing strategy and reach the right people with your message. afr.com's audience is 57.94% male and 42.06% female. The largest age group of visitors are 25-34 year olds.
Similar Sites And afr.com Competitors
Competitive Analysis is a foundation of digital marketing. If you know who your biggest competitors are, you can gather insights into what they do well and build your own strategy to outperform theirs. smh.com.au is the website with the highest similarity score to afr.com.
Site Affinity Monthly visits Category Category rank
smh.com.au 100% 29.8M news and media 340
theaustralian.com.au 98.2% 6.4M news and media 1,354
abc.net.au 96.8% 86.9M news and media 87
theage.com.au 94.4% 18.9M news and media 545
canberratimes.com.au 83.0% 3.3M news and media 2,604
crikey.com.au 80.1% 825.3K news and media 7,053
news.com.au 78.0% 90.7M news and media 69
heraldsun.com.au 75.5% 9.4M news and media 864
dailytelegraph.com.au 75.3% 4.8M news and media 1,381
bloomberg.com 75.0% 75.7M news and media 122
afr.com Traffic Sources Overview
Your website traffic data will show you where your traffic is coming from, how visitors engage with your site, and what digital marketing strategies are working. The main traffic sources for afr.comare direct(56.78%) and referral(1.65%). An underutilized channel is "ads".
afr.com Top Keywords by Traffic Share
It's important to know what people are searching for and why. afr.com's list of popular organic search keywords
Social Media Traffic to afr.com
Explore user journeys and pinpoint platforms that drive the most website traffic. afr.com get's most of it's social media traffic from facebook.com and linkedin.com. Engaging audiences through youtube.com may reveal new opportunities
afr.com Referral Traffic & Outgoing Links
Referral Traffic
Sites that Referral traffic to afr.com
GG
Outgoing Links
Sites that receive outbound traffic from afr.com
afr.com Geography & Country Targeting
For many businesses, it makes sense to target traffic from specific countries. Last month Australia was the top country sending desktop traffic to afr.com.
ADS
afr.com Audience Interests
Identifying your target audience is the foundation of your marketing strategy. This helps you to understand who your target customer is and what they care about. afr.com's audience is interested in news and media and computers electronics and technology.
Technology Stack
Instantly discover the technology stack used by any prospect or competitor to understand how their website works, which CMS or eCommerce platform they use, their communication tools of choice as well as analytics, hosting, advertising or internet technology usage.

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