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Global Rank: 1,143/ +11
Country Rank: 222/ +13
Country: USA
Category Rank: 5/ +1
Category: health/health
Domain: Created by MarkMonitor Inc. in 1994-12-16
  • Total Visits

    38.4M

  • Bounce Rate

    47.41%

  • Pages per Visit

    4.8

  • Avg Visit Duration

    00:08:24

aarp.org Ranking
Check if your rankings have improved or worsened over time. Over the last three months, aarp.org's global ranking has increased from 1,249 to 1,143.
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Global Country Category
aarp.org Traffic and Engagement
Website engagement metrics measure how much your website visitors are interacting with your website and online brand. aarp.org's traffic has increased by 5.3% compared to last month.
Traffic & Engagement Last Month
Total Visits
38.4M
Last Month Change
5.3%
Avg Visit Duration
00:08:24
Bounce Rate
47.41%
Pages per Visit
4.8
aarp.org Webpage Information
aarp.org Audience Demographics
Understanding social media demographics will help you fine-tune your marketing strategy and reach the right people with your message. aarp.org's audience is 47.29% male and 52.71% female. The largest age group of visitors are 55-64 year olds.
Similar Sites And aarp.org Competitors
Competitive Analysis is a foundation of digital marketing. If you know who your biggest competitors are, you can gather insights into what they do well and build your own strategy to outperform theirs. medicare.gov is the website with the highest similarity score to aarp.org.
Site Affinity Monthly visits Category Category rank
medicare.gov 100% 6.6M health/health 59
cdc.gov 75.3% 80.2M health/health 6
aarpmedicareplans.com 73.6% 656.9K health/health 1,306
aarpmedicaresupplement.com 69.9% 472.3K health/health 2,530
blueshieldca.com 68.4% 2.0M health/health 264
healthinfo.care 68.1% 379.5K health/health 2,515
healthtap.com 67.0% 2.0M health/health 475
medigap.com 67.0% 281.6K health/health 3,969
healthcare4ppl.com 66.6% 1.3M health/health 879
boomerbenefits.com 66.5% 126.7K health/health 7,917
aarp.org Traffic Sources Overview
Your website traffic data will show you where your traffic is coming from, how visitors engage with your site, and what digital marketing strategies are working. The main traffic sources for aarp.orgare direct(59.09%) and referral(1.88%). An underutilized channel is "ads".
aarp.org Top Keywords by Traffic Share
It's important to know what people are searching for and why. aarp.org's list of popular organic search keywords
Social Media Traffic to aarp.org
Explore user journeys and pinpoint platforms that drive the most website traffic. aarp.org get's most of it's social media traffic from facebook.com and youtube.com. Engaging audiences through pinterest.com may reveal new opportunities
aarp.org Referral Traffic & Outgoing Links
Referral Traffic
Sites that Referral traffic to aarp.org
GG
Outgoing Links
Sites that receive outbound traffic from aarp.org
aarp.org Geography & Country Targeting
For many businesses, it makes sense to target traffic from specific countries. Last month USA was the top country sending desktop traffic to aarp.org.
ADS
aarp.org Audience Interests
Identifying your target audience is the foundation of your marketing strategy. This helps you to understand who your target customer is and what they care about. aarp.org's audience is interested in news and media and banking credit and lending.
Technology Stack
Instantly discover the technology stack used by any prospect or competitor to understand how their website works, which CMS or eCommerce platform they use, their communication tools of choice as well as analytics, hosting, advertising or internet technology usage.

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