阿里巴巴(1688.com)是全球企业间(b2b)电子商务的著名品牌,为数千万网商提供海量商机信息和便捷安全的在线交易市场,也是商人们以商会友、真实互动的社区平台。目前1688.com已覆盖原材料、工业品、服装服饰、家居百货、小商品等12个行业大类,提供从原料--生产--加工--现货等一系列的供应产品和服务
Global Rank: 589/ +77
Country Rank: 52/ +1
Country: China
Category Rank: 5/ =
Category: e-commerce and shopping/marketplace
Domain: Created by Alibaba Cloud Computing (Beijing) Co., Ltd. in 1996-10-18
  • Total Visits

    51.6M

  • Bounce Rate

    31.75%

  • Pages per Visit

    8.2

  • Avg Visit Duration

    00:10:10

1688.com Ranking
Check if your rankings have improved or worsened over time. Over the last three months, 1688.com's global ranking has increased from 933 to 589.
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1688.com Traffic and Engagement
Website engagement metrics measure how much your website visitors are interacting with your website and online brand. 1688.com's traffic has increased by 19.4% compared to last month.
Traffic & Engagement Last Month
Total Visits
51.6M
Last Month Change
19.4%
Avg Visit Duration
00:10:10
Bounce Rate
31.75%
Pages per Visit
8.2
1688.com Audience Demographics
Understanding social media demographics will help you fine-tune your marketing strategy and reach the right people with your message. 1688.com's audience is 55.04% male and 44.96% female. The largest age group of visitors are 25-34 year olds.
Similar Sites And 1688.com Competitors
Competitive Analysis is a foundation of digital marketing. If you know who your biggest competitors are, you can gather insights into what they do well and build your own strategy to outperform theirs. taobao.com is the website with the highest similarity score to 1688.com.
1688.com Traffic Sources Overview
Your website traffic data will show you where your traffic is coming from, how visitors engage with your site, and what digital marketing strategies are working. The main traffic sources for 1688.comare direct(60.98%) and referral(9.96%). An underutilized channel is "ads".
1688.com Top Keywords by Traffic Share
It's important to know what people are searching for and why. 1688.com's list of popular organic search keywords
Social Media Traffic to 1688.com
Explore user journeys and pinpoint platforms that drive the most website traffic. 1688.com get's most of it's social media traffic from youtube.com and facebook.com. Engaging audiences through weibo.com may reveal new opportunities
1688.com Referral Traffic & Outgoing Links
Referral Traffic
Sites that Referral traffic to 1688.com
GG
Outgoing Links
Sites that receive outbound traffic from 1688.com
1688.com Geography & Country Targeting
For many businesses, it makes sense to target traffic from specific countries. Last month China was the top country sending desktop traffic to 1688.com.
ADS
1688.com Audience Interests
Identifying your target audience is the foundation of your marketing strategy. This helps you to understand who your target customer is and what they care about. 1688.com's audience is interested in news and media and programming and developer software.
Technology Stack
Instantly discover the technology stack used by any prospect or competitor to understand how their website works, which CMS or eCommerce platform they use, their communication tools of choice as well as analytics, hosting, advertising or internet technology usage.

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