新浪网为全球用户24小时提供全面及时的中文资讯,内容覆盖国内外突发新闻事件、体坛赛事、娱乐时尚、产业资讯、实用信息等,设有新闻、体育、娱乐、财经、科技、房产、汽车等30多个内容频道,同时开设博客、视频、论坛等自由互动交流空间。
Global Rank: 310/ -15
Country Rank: 28/ -2
Country: China
Category Rank: 6/ -1
Category: news and media
Domain: -
  • Total Visits

    155.1M

  • Bounce Rate

    46.92%

  • Pages per Visit

    2.7

  • Avg Visit Duration

    00:01:44

sina.com.cn Ranking
Check if your rankings have improved or worsened over time. Over the last three months, sina.com.cn's global ranking has decreased from 295 to 310.
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sina.com.cn Traffic and Engagement
Website engagement metrics measure how much your website visitors are interacting with your website and online brand. sina.com.cn's traffic has increased by 2.2% compared to last month.
Traffic & Engagement Last Month
Total Visits
155.1M
Last Month Change
2.2%
Avg Visit Duration
00:01:44
Bounce Rate
46.92%
Pages per Visit
2.7
sina.com.cn Webpage Information
Page Title: 手机新浪网
Keywords: 手机新浪网 新浪首页 新闻资讯 新浪新闻 新浪无线
h1: 0
h2: 121
img: 117
script: 19
sina.com.cn Audience Demographics
Understanding social media demographics will help you fine-tune your marketing strategy and reach the right people with your message. sina.com.cn's audience is 66.55% male and 33.45% female. The largest age group of visitors are 25-34 year olds.
Similar Sites And sina.com.cn Competitors
Competitive Analysis is a foundation of digital marketing. If you know who your biggest competitors are, you can gather insights into what they do well and build your own strategy to outperform theirs. 163.com is the website with the highest similarity score to sina.com.cn.
Site Affinity Monthly visits Category Category rank
163.com 100% 240.5M news and media 17
sohu.com 99.7% 227.1M news and media 24
ifeng.com 80.0% 70.6M news and media 95
360doc.com 76.9% 17.5M news and media 613
qq.com 73.9% 942.0M news and media 5
xinhuanet.com 73.5% 8.2M news and media 1,218
iqiyi.com 70.9% 81.6M news and media 82
cnbeta.com 68.7% 14.7M news and media 616
chiphell.com 66.1% 14.0M news and media 507
toutiao.com 65.4% 41.0M news and media 168
sina.com.cn Traffic Sources Overview
Your website traffic data will show you where your traffic is coming from, how visitors engage with your site, and what digital marketing strategies are working. The main traffic sources for sina.com.cnare direct(54.29%) and referral(4.70%). An underutilized channel is "ads".
sina.com.cn Top Keywords by Traffic Share
It's important to know what people are searching for and why. sina.com.cn's list of popular organic search keywords
Social Media Traffic to sina.com.cn
Explore user journeys and pinpoint platforms that drive the most website traffic. sina.com.cn get's most of it's social media traffic from weibo.com and douban.com. Engaging audiences through facebook.com may reveal new opportunities
sina.com.cn Referral Traffic & Outgoing Links
Referral Traffic
Sites that Referral traffic to sina.com.cn
GG
Outgoing Links
Sites that receive outbound traffic from sina.com.cn
sina.com.cn Geography & Country Targeting
For many businesses, it makes sense to target traffic from specific countries. Last month China was the top country sending desktop traffic to sina.com.cn.
ADS
sina.com.cn Audience Interests
Identifying your target audience is the foundation of your marketing strategy. This helps you to understand who your target customer is and what they care about. sina.com.cn's audience is interested in programming and developer software and video games consoles and accessories.
Technology Stack
Instantly discover the technology stack used by any prospect or competitor to understand how their website works, which CMS or eCommerce platform they use, their communication tools of choice as well as analytics, hosting, advertising or internet technology usage.

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