official website of the smithsonian, the world's largest museum and research complex, with 19 museums, 9 research centers, and affiliates around the world.
Global Rank: 14,335/ -1,312
Country Rank: 3,696/ -151
Country: USA
Category Rank: 6/ +1
Category: science and education/libraries and museums
Domain: -
  • Total Visits

    4.5M

  • Bounce Rate

    65.87%

  • Pages per Visit

    2.9

  • Avg Visit Duration

    00:02:15

si.edu Ranking
Check if your rankings have improved or worsened over time. Over the last three months, si.edu's global ranking has decreased from 12,479 to 14,335.
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si.edu Traffic and Engagement
Website engagement metrics measure how much your website visitors are interacting with your website and online brand. si.edu's traffic has decreased by -5.4% compared to last month.
Traffic & Engagement Last Month
Total Visits
4.5M
Last Month Change
-5.4%
Avg Visit Duration
00:02:15
Bounce Rate
65.87%
Pages per Visit
2.9
si.edu Webpage Information
Page Title: Smithsonian Institution | Home
Keywords: Smithsonian Institution
h1: 1
h2: 9
img: 24
script: 17
si.edu Audience Demographics
Understanding social media demographics will help you fine-tune your marketing strategy and reach the right people with your message. si.edu's audience is 51.10% male and 48.90% female. The largest age group of visitors are 25-34 year olds.
Similar Sites And si.edu Competitors
Competitive Analysis is a foundation of digital marketing. If you know who your biggest competitors are, you can gather insights into what they do well and build your own strategy to outperform theirs. nga.gov is the website with the highest similarity score to si.edu.
si.edu Traffic Sources Overview
Your website traffic data will show you where your traffic is coming from, how visitors engage with your site, and what digital marketing strategies are working. The main traffic sources for si.eduare direct(25.14%) and referral(6.08%). An underutilized channel is "ads".
si.edu Top Keywords by Traffic Share
It's important to know what people are searching for and why. si.edu's list of popular organic search keywords
Social Media Traffic to si.edu
Explore user journeys and pinpoint platforms that drive the most website traffic. si.edu get's most of it's social media traffic from reddit.com and facebook.com. Engaging audiences through pinterest.com may reveal new opportunities
si.edu Referral Traffic & Outgoing Links
Referral Traffic
Sites that Referral traffic to si.edu
GG
Outgoing Links
Sites that receive outbound traffic from si.edu
si.edu Geography & Country Targeting
For many businesses, it makes sense to target traffic from specific countries. Last month USA was the top country sending desktop traffic to si.edu.
ADS
si.edu Audience Interests
Identifying your target audience is the foundation of your marketing strategy. This helps you to understand who your target customer is and what they care about. si.edu's audience is interested in news and media and computers electronics and technology.
Technology Stack
Instantly discover the technology stack used by any prospect or competitor to understand how their website works, which CMS or eCommerce platform they use, their communication tools of choice as well as analytics, hosting, advertising or internet technology usage.

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