official website of the national institutes of health (nih). nih is one of the world's foremost medical research centers. an agency of the u.s. department of health and human services, the nih is the federal focal point for health and medical research. the nih website offers health information for the public, scientists, researchers, medical professionals, patients, educators,
Global Rank: 202/ -17
Country Rank: 128/ -5
Country: USA
Category Rank: 3/ =
Category: health/health
Domain: -
  • Total Visits

    193.5M

  • Bounce Rate

    62.04%

  • Pages per Visit

    3.2

  • Avg Visit Duration

    00:04:25

nih.gov Ranking
Check if your rankings have improved or worsened over time. Over the last three months, nih.gov's global ranking has decreased from 176 to 202.
nih.gov Traffic and Engagement
Website engagement metrics measure how much your website visitors are interacting with your website and online brand. nih.gov's traffic has decreased by -11.9% compared to last month.
Traffic & Engagement Last Month
Total Visits
193.5M
Last Month Change
-11.9%
Avg Visit Duration
00:04:25
Bounce Rate
62.04%
Pages per Visit
3.2
nih.gov Webpage Information
Page Title: National Institutes of Health (NIH) | Turning Discovery Into Health
Keywords: NIH Health research funding medical research medical information grants biomedical disease prevention biological science clinical trials
h1: 0
h2: 10
img: 16
script: 18
nih.gov Audience Demographics
Understanding social media demographics will help you fine-tune your marketing strategy and reach the right people with your message. nih.gov's audience is 45.98% male and 54.02% female. The largest age group of visitors are 25-34 year olds.
Similar Sites And nih.gov Competitors
Competitive Analysis is a foundation of digital marketing. If you know who your biggest competitors are, you can gather insights into what they do well and build your own strategy to outperform theirs. cdc.gov is the website with the highest similarity score to nih.gov.
Site Affinity Monthly visits Category Category rank
cdc.gov 100% 77.6M health/health 6
medlineplus.gov 83.9% 59.3M health/health 12
mayoclinic.org 82.2% 128.9M health/health 4
healthline.com 81.6% 229.2M health/health 1
clinicaltrials.gov 79.4% 4.2M health/health 150
nejm.org 78.2% 5.7M health/health 153
who.int 76.2% 29.9M health/health 19
uptodate.com 75.7% 11.7M health/health 36
medicalnewstoday.com 71.7% 87.0M health/health 3
thelancet.com 69.3% 3.6M health/health 275
nih.gov Traffic Sources Overview
Your website traffic data will show you where your traffic is coming from, how visitors engage with your site, and what digital marketing strategies are working. The main traffic sources for nih.govare direct(25.03%) and referral(2.84%). An underutilized channel is "ads".
nih.gov Top Keywords by Traffic Share
It's important to know what people are searching for and why. nih.gov's list of popular organic search keywords
Social Media Traffic to nih.gov
Explore user journeys and pinpoint platforms that drive the most website traffic. nih.gov get's most of it's social media traffic from reddit.com and twitter.com. Engaging audiences through researchgate.net may reveal new opportunities
nih.gov Referral Traffic & Outgoing Links
Referral Traffic
Sites that Referral traffic to nih.gov
GG
Outgoing Links
Sites that receive outbound traffic from nih.gov
nih.gov Geography & Country Targeting
For many businesses, it makes sense to target traffic from specific countries. Last month USA was the top country sending desktop traffic to nih.gov.
ADS
nih.gov Audience Interests
Identifying your target audience is the foundation of your marketing strategy. This helps you to understand who your target customer is and what they care about. nih.gov's audience is interested in universities and colleges and news and media.
Technology Stack
Instantly discover the technology stack used by any prospect or competitor to understand how their website works, which CMS or eCommerce platform they use, their communication tools of choice as well as analytics, hosting, advertising or internet technology usage.

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