bankrate.com Website Traffic Check

use bankrate.com's free tools, expert analysis, and award-winning content to make smarter financial decisions. explore personal finance topics including credit cards, investments, identity protection, autos, retirement, credit reports, and so much more.
Global Rank: 4,574/ -149
Country Rank: 978/ -30
Country: USA
Category Rank: 10/ =
Category: finance/finance
Domain: Created by GoDaddy Corporate Domains, LLC in 1995-03-06

  • Total Visits

    15.3M

  • Bounce Rate

    71.84%

  • Pages per Visit

    2.1

  • Avg Visit Duration

    00:01:33

bankrate.com Ranking
Check if your rankings have improved or worsened over time. Over the last three months, bankrate.com's global ranking has increased from 5,283 to 4,574.
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bankrate.com Traffic and Engagement
Website engagement metrics measure how much your website visitors are interacting with your website and online brand. bankrate.com's traffic has increased by 1.4% compared to last month.
Traffic & Engagement Last Month
Total Visits
15.3M
Last Month Change
1.4%
Avg Visit Duration
00:01:33
Bounce Rate
71.84%
Pages per Visit
2.1
bankrate.com Webpage Information
Page Title: Bankrate: Guiding you through life's financial journey
Keywords: -
h1: 1
h2: 18
img: 19
script: 20
bankrate.com Audience Demographics
Understanding social media demographics will help you fine-tune your marketing strategy and reach the right people with your message. bankrate.com's audience is 61.60% male and 38.40% female. The largest age group of visitors are 25-34 year olds.
Similar Sites And bankrate.com Competitors
Competitive Analysis is a foundation of digital marketing. If you know who your biggest competitors are, you can gather insights into what they do well and build your own strategy to outperform theirs. nerdwallet.com is the website with the highest similarity score to bankrate.com.
Site Affinity Monthly visits Category Category rank
nerdwallet.com 100% 21.8M finance/finance 28
fool.com 95.1% 27.7M finance/investing 25
marketwatch.com 91.2% 66.3M finance/finance 4
mortgagecalculator.org 90.7% 2.0M finance/banking credit and lending 646
lendingtree.com 89.6% 8.3M finance/banking credit and lending 174
money.cnn.com 87.0% 5.5M finance/finance 222
wallethub.com 84.4% 7.7M finance/finance 128
money.usnews.com 84.1% 6.1M finance/finance 116
bankofamerica.com 84.0% 126.9M finance/banking credit and lending 5
kiplinger.com 81.9% 3.2M finance/investing 283
bankrate.com Traffic Sources Overview
Your website traffic data will show you where your traffic is coming from, how visitors engage with your site, and what digital marketing strategies are working. The main traffic sources for bankrate.comare direct(15.05%) and referral(1.31%). An underutilized channel is "ads".
bankrate.com Top Keywords by Traffic Share
It's important to know what people are searching for and why. bankrate.com's list of popular organic search keywords
mortgage calculator amortization calculator bankrate cd rates high yield savings account
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Social Media Traffic to bankrate.com
Explore user journeys and pinpoint platforms that drive the most website traffic. bankrate.com get's most of it's social media traffic from facebook.com and youtube.com. Engaging audiences through twitter.com may reveal new opportunities
bankrate.com Referral Traffic & Outgoing Links
Referral Traffic
Sites that Referral traffic to bankrate.com
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Outgoing Links
Sites that receive outbound traffic from bankrate.com
bankrate.com Geography & Country Targeting
For many businesses, it makes sense to target traffic from specific countries. Last month USA was the top country sending desktop traffic to bankrate.com.
ADS
bankrate.com Audience Interests
Identifying your target audience is the foundation of your marketing strategy. This helps you to understand who your target customer is and what they care about. bankrate.com's audience is interested in banking credit and lending and news and media.
Top Categories
banking credit and lending
news and media
finance
computers electronics and technology
investing
Other Visited Websites
Top Topics
news
shopping
finance
business
online
Technology Stack
Instantly discover the technology stack used by any prospect or competitor to understand how their website works, which CMS or eCommerce platform they use, their communication tools of choice as well as analytics, hosting, advertising or internet technology usage.

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