shop online for electronics, computers, clothing, shoes, toys, books, dvds, sporting goods, beauty & more.
Global Rank: 824/ +121
Country Rank: 19/ +1
Country: Australia
Category Rank: 2/ =
Category: e-commerce and shopping/marketplace
Domain: -
  • Total Visits

    41.8M

  • Bounce Rate

    38.49%

  • Pages per Visit

    6.2

  • Avg Visit Duration

    00:04:29

amazon.com.au Ranking
Check if your rankings have improved or worsened over time. Over the last three months, amazon.com.au's global ranking has increased from 919 to 824.
amazon.com.au Traffic and Engagement
Website engagement metrics measure how much your website visitors are interacting with your website and online brand. amazon.com.au's traffic has increased by 8.0% compared to last month.
Traffic & Engagement Last Month
Total Visits
41.8M
Last Month Change
8.0%
Avg Visit Duration
00:04:29
Bounce Rate
38.49%
Pages per Visit
6.2
amazon.com.au Webpage Information
Page Title: Amazon.com.au: Shop online for Electronics, Apparel, Toys, Books, DVDs & more
Keywords: Amazon Australia amazon.com.au Kindle Kindle Paperwhite Kindle Fire HDX Kindle Books eBooks Digital Books Amazon Appstore Android Apps Free Books Best Books Audiobooks Audible Cloud Drive
h1: 0
h2: 25
img: 73
script: 92
amazon.com.au Audience Demographics
Understanding social media demographics will help you fine-tune your marketing strategy and reach the right people with your message. amazon.com.au's audience is 56.82% male and 43.18% female. The largest age group of visitors are 25-34 year olds.
Similar Sites And amazon.com.au Competitors
Competitive Analysis is a foundation of digital marketing. If you know who your biggest competitors are, you can gather insights into what they do well and build your own strategy to outperform theirs. ebay.com.au is the website with the highest similarity score to amazon.com.au.
amazon.com.au Traffic Sources Overview
Your website traffic data will show you where your traffic is coming from, how visitors engage with your site, and what digital marketing strategies are working. The main traffic sources for amazon.com.auare direct(44.66%) and referral(13.29%). An underutilized channel is "ads".
amazon.com.au Top Keywords by Traffic Share
It's important to know what people are searching for and why. amazon.com.au's list of popular organic search keywords
Social Media Traffic to amazon.com.au
Explore user journeys and pinpoint platforms that drive the most website traffic. amazon.com.au get's most of it's social media traffic from youtube.com and facebook.com. Engaging audiences through messenger.com may reveal new opportunities
amazon.com.au Referral Traffic & Outgoing Links
Referral Traffic
Sites that Referral traffic to amazon.com.au
GG
Outgoing Links
Sites that receive outbound traffic from amazon.com.au
amazon.com.au Geography & Country Targeting
For many businesses, it makes sense to target traffic from specific countries. Last month Australia was the top country sending desktop traffic to amazon.com.au.
ADS
amazon.com.au Audience Interests
Identifying your target audience is the foundation of your marketing strategy. This helps you to understand who your target customer is and what they care about. amazon.com.au's audience is interested in video games consoles and accessories and computers electronics and technology.
Technology Stack
Instantly discover the technology stack used by any prospect or competitor to understand how their website works, which CMS or eCommerce platform they use, their communication tools of choice as well as analytics, hosting, advertising or internet technology usage.

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